The Building Report is a highly-effective marketing tool that helps agents expand their reach and win business. Condo.com generates building-specific reports every month with Building Advisor branding and personalized messaging and places into the Advisor’s account to send to current and potential building residents or to post on social. The reports are filled with valuable data including available inventory, average prices and days on market.
The reports help buyers and sellers understand the building and establishes agents as the “go-to”, Building Advisor available to answer questions or help them transact.In certain instances, Condo.com will have a building email list available for the Advisor to email. This list ranges from 10-90% of the unit residents and is constantly expanded with Building Report requests from buyers, sellers and others. We encourage agents to their own building list with emails they obtain for maximum exposure each month. The Building Advisor can easily send the monthly reports from their account, further establishing them as the “go-to” Advisor. An email lead notice is sent to the Building Advisor every time a Building Report inquiry is received. Building Advisors should consider Report requests an opportunity to develop a relationship with the buyer or seller, offer a free CMA or just talk about the recent sales activity in the building.
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