Why the best offense is a good defense.

Unlike many online marketing programs, the Building Expert program is exclusive. One agent per building. Based on the massive ROI from closing a single deal per year and the support and extensive automated marketing done on your behalf – top agents are strategically locking up multiple buildings in their target markets while they are still available.
In addition to brand exposure and leads, the program exclusively establishes a relationship with you and hundreds of existing and prospective building residents.

When they are thinking of buying, selling or renting- they’ll be thinking of you. There are usually multiple agents with listings in the top performing buildings.  By becoming the building expert, you leverage the power and objective authority of the brand to plant your flag and become the go-to agent.  We blitz the building with online and offline marketing, providing you both with a great offense and defense against other agents. When you buy a building on, you are locking in thousands of dollars worth of automated marketing and locking your competition out.  
Richard Swerdlow is the Founder and CEO of and a condo marketing expert. Swerdlow is a serial entrepreneur with over 25 years of web development and Internet marketing experience. He founded in 2005 and has developed the portal into the leading condo site in the world. He is on a mission to create a new way for real estate agents and others to make money through building marketing. He is an attorney and member of the New York and Florida Bar Associations and a licensed Real Estate Broker. Swerdlow has been interviewed and quoted as an expert on real estate and Internet marketing in various publications and media outlets including The New York Times, Wall Street Journal, Miami Herald and affiliates of NBC and ABC. He has appeared as a guest on CBNC and Fox & Friends. Swerdlow can be reached by email at

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